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Pooch barks up the right tree - for a change

Pooch is a howling success when it comes to supporting the non-profit organization, Pet Network. His appearance at the "Fur Ball" was enough to send attendees into fits of laughter while he educated them on the fine points of pet ownership, voicing the concerns of all his dog friends who can't speak.

Everybody loves cartoon dogs - After working on realistic people as characters, we turned to a new challenge, in response to a request by our friends at Pet Network for a new mascot. It wasn't long before Pooch came into being - a 3D cartoon character with a human voice and a doggy attitude.

For Pet Network, that was just right. They needed a way of drawing attention to a silent auction at their annual gala night, the "Fur Ball," held each summer in Incline Village, where our company is located. We volunteered to support the event with Pooch, and the night turned out to be a big success.

Pooch appeared at first on the Bubble Screen near the silent auction, where he discussed the fine points of the valuable gifts and auction items. After about half an hour, he turned up on a big screen (rear projection system) to entertain the audience of about 400 with a True/False quiz to test their knowledge of pet care, rescue and the Pet Networks efforts in the community.

His image was layered on top of a Powerpoint presentation written and created by Jesch, based on interviews with the managers of Pet Network. His delivery of the questions and answers was smooth, funny and educational.

Future plans include uses by Pet Network at community functions, involvement with local pet care chains and stores to promote pet rescue, and to make him available for corporate tradeshows and special events. He is quite good with children in the audience, and is lovable and intelligent. He's man's best friend, after all.