Say hello to Professor Millennium - The Dean of Cyberspace
The Dean of
Cyberspace appeared on a big stage for Aetna Healthcare
in Orlando, telling his "students" about
the upcoming improvements to Aetna's marketing approach.
His name was "Dean Applegate," and some called
him a cross between John Houseman and Spacely of the
Jetsons. We called him a success!
An executive producer came to us a while
ago, with a sketch on a scrap of paper. "We
have an idea for a character," he said, "but
there is just one small problem. We only have about
three weeks at best." His answer came in the
form of a character we now know as "Dean Applegate,"or "Professor
Millennium, originally the spokesperson for Aetna
Healthcare.
The Dean appeared
on a big stage set by way of a rear projection system,
and was able to participate as a key part of the show.
He was performed by Curt Karibalis,
an actor with extensive experience on stage and in
tradeshow booths, doing
corporate theater. Curt had his
lines in front of him while he worked backstage, thanks to the teleprompter
work of Ansonia Teleprompting of NYC. He sat right alongside digital
puppeteer Gary Jesch, who was able to communicate directly with the producer,
Jonathan Cohill of Criterion Communications and the rest of the crew
from Media Stage.
When the director
needed to throw the Dean a "line," they
simply passed word to Jesch, who gave it to the actor, all "on the
fly." Together, the team delivered a flawless performance for the
Aetna people and received >appreciation
and kudos in the process.
If
you are thinking of a project like Aetna's, just give us a
call. You'd be surprised at how quickly and
effectively we can make it happen for you, and how
we can eliminate
the hassles of using a high-tech entertainment form
like live animation.
Here are some other ways we've used the Professor character -

Jesch and the Prof did a ten-show tour of Florida a few years ago, hitting several major Florida cities more than once to speak with tradeshow attendees on behalf of Florida Power and Light. Working with Left Communication, the tradeshow coordinator, Jesch helped FPL sales staff draw attention to energy efficiency programs throughout the state of Floriday, especially at public buildings and large facilities.
Wally - "The Kids' Talking Wall" - Wally was created to be the host and MC of a monthly special event held at the Carson Mall, to entertain children and teens and pass along messages of goodwill and cooperation. Some of his videos can now be found on YouTube.
And in Detroit, we turned the Prof into a talking tree named Woody, and he helped give away thousands of sample T-shirts at the Detroit Gran Prix auto race. The designer of this booth created the prop and left a space where a flat screen was mounted. Prior to our trip to Detroit, we configured Woody to fit the space and gave him a color and texture that matched the painted prop. He was displayed at high resolution and our Toon MX software allowed us to rotate the image in the computer to fit the "portrait" positioning of the graphics. Gary Jesch performed as Woody from a secret area of the tent, while booth helpers kept the people and the T-shirts flowing. There were plenty of photo opportunities and the marekting people were very happy with this presentation method that had not been seen before. While Woody gave T-shirts away, he spoke about the advantages of diesel to help preserve the ecology and Bosch's role in that. Bosch is a Germany-based provider of automotive and truck engine ignition parts and technology.