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CHOPS as "StarMan"
CHOPS habla espanol en Bogota!

One of our favorite trips out of the United States came in April 1999 on a pair of projects for South American event producer Juan Pablo Neira of VIP Eventos. We created " Starman" (above) for StarMedia and "Surti" (below) for Esso Colombia's distributor meeting in Cancun.



Surti smiling
Going South of the Border - in Cyber Space

Speaking fluent Spanish - no problem! - For a standing-room only crowd of young, influential Colombianos, CHOPS delivered his lines with ease - in perfect Spanish, thanks to the performing skills of Juan Pablo Neira.

Juan Pablo Neira with Face TrackerNeira was also the event producer, hired by the upcoming South American ISP StarMedia to produce its product launch party in Bogota,Colombia, in the upscale Portobello Building. The Portobello Building itself was a challenge for the professionals of Neira's company, VIP Eventos, who also represents Live Marketing in Colombia. The building is actually a five-story shopping center with art and furniture galleries and a fancy restaurant under a dome on the top floor.

Starman on retro screenIn preparing for the night's event, the production crew set up two places for "Starman" to appear, a 50" big-screen TV at the mall's entrance and a rear-projection screen on a small deck on the center's second floor. Guest were then greeted by "Starman," who was actually Juan Pablo, as they entered the party.

Onlookers crowded the entire center for several hours, filling every inch of available space, including the circular stairs inside the atrium-style chamber. VIP Eventos also planned and installed six Internet-connected kiosks, and 12 banners for the party.

Viva Mexico Con Energia - Just a couple of days after the StarMedia party, the VIP Eventos production team and Gary Jesch of Live Animation flew into Cancun, Mexico for their second event in two weeks, a company meeting for fuel distributors of Esso Colombia.

The Esso Stage with SurtiThe three day meeting and party, held at the Melia Cancun, was also produced in its entirety by Neira and his staff. It consisted of an opening night party with food, entertainment and drinks under the stars in the form of a Mexican night, a general conference the next morning where the character "Surti" first appeared, an awards night also hosted by "Surti," that night in the convention center, followed by a magic show, and finally, breakout sessions in the morning of the last day.

Using the Digital Puppeteer, Jesch brought the Surti character to life, with Neira wearing the Face Tracker and speaking in Spanish while Jesch animated the body, head and eyes with a virtual glove tool and the trackball. First at the morning session, the attendees were amazed and filled with wonder as Surti interacted with the Esso marketing director, commenting on the material and making jokes, just like a real person.

The following year, Surti again helped ExxonMobile (Esso) with its meetings, held in Cartagena, Colombia, on a special stage constructed to take advantage of the character's ability to interact.

The overall impression of the two characters and their appearances south of the U.S. border was successful and powerful for everyone. All the distributors who attended the Cancun meeting were asking, "Who is Surti, who is Surti?" It was not easy to keep the secret until the last night of show, when Juan Pablo received a well-deserved round of applause for his skill at performing Surti and giving the Esso organization a meeting it would never forget.

At Esso's third annual meeting where they used a virtual character, they benefited by having Virtual Vinnie modified to be on stage with the executives and South American employees who were gathered in Cancun. By this time, the audience was very relaxed and welcoming to the character. They had seen the technology twice before and it didn't take them long to warm up to the casual presentation style with fun and good humor. The executives also seemed to relax a little more.

Super Sean was also used in South America, for a large grocery chain and telecommunications company called "Colsubsido." The company meeting was held in Bogota, directed by Juan Pablo Neira of Grupo Live.

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