IS YOUR TRADESHOW BOOTH FAILING TO ATTRACT ATTENTION AND PULL IN THE QUALIFIED LEADS, IMPROVED SALES AND BRAND RESPECT YOU'VE PAID GOOD MONEY TO WIN?

Dear Tradeshow Exhibitor:

Can you remember the last time your booth really delivered the big numbers, the "Big Fish," and created a "Buzz" that went on after the conference was long over?

Does your company exhibit more than three times a year?

Would you like to see the kind of improvements that other large companies who work with us enjoy?

I'm Gary Jesch, creator of CHOPS, and I invite you to check this out.

Most likely, you've seen it all at tradeshows - the magicians, the acrobats, the business theater with the actors, stage, lights and the many shapes and forms that booth hostesses seem to take. You might have hired some of these companies yourself and have had some success.

However, like many tradeshow professionals, you are asking yourself - "What am I going to do next? How can I get attendees to stay in my booth long enough to get to know what we are all about?"

Is "stickiness" the number one issue in tradeshow exhibiting? Some booth managers and producers will settle for a quick first impression, but the sales staff would have a much greater opportunity to come home with real live leads and more business, if the contact went further. Magicians might know how to build crowds and throw one-liners out, but do they know how to pair up an individual attendee with the account manager best suited to help that person?

Truth be told, magicians and small-time crowd gatherers are only as effective as the people running the lead recorder at the desk. Even those staff members are often hired-guns and temps who don't even know the names of the sales people there in the booth, people who depend on the show's ability to put them face-to-face with customers and clients. The leads exist in the computer, but sales people are slow to follow-up, because they just don't have the confidence in the way the leads were gathered.

After supporting so many tradeshow managers and sales managers in their booths, I have realized that one of the biggest needs was to attract the attendees, and then to get them to open up and speak freely about their issues and problems. I found that they seemed to relax when they were having fun, trying something new.

• Of course, there were those who are a little "freaked out" by talking with a cartoon head on a video screen, and I worked with them to make them feel comfortable and interested. But you know that human nature and the feeling of curiosity are powerful forces when combined with the right questions, coming from a friendly and interesting personality.

So you want me to focus on only one thing while I'm working in your tradeshow booth - making a great first impression and qualifying clients for the sales people with my warm energy and genuine interest. You can hear it in my voice. The clients hear it as they see it, in the way my characters are constantly animated, using the same 3D computer graphics techniques found in Shrek and Toy Story.

I care about the quality of their experience each second they are around your booth.

Whether my character CHOPS is speaking with one person or with many, my appeal to the curiosity, awe and wonder of almost all people (there is always one in every crowd) is broad and unusual. Only a few have even seen anything like it, even though this type of animation has been around since the early 90s. And you can choose from ten characters I have ready to represent your company, or I will build a custom one for you in a matter of a few days.

The reason why business theater got to be "old hat," is that having a presentation every half-hour or so meant that those who weren't in the booth at the right time, missed the information and had a hard time getting a sales person's ear long enough to ask a few questions.

Or they might come by and see a boring booth, with a bunch of people standing around with their arms folding, conveying with obvious body language - "I'm not the person you want to speak with!" CHOPS can't do that - he has no arms!

If this sounds familiar to you and you want some expert help with your challenges, please click here -