Pay No Attention to the Man Behind the Curtain

PEOPLE HAVING FUN IS A GREAT TRAFFIC BUILDER!

What Impact Do You Want a Virtual Character to Have in Your Booth?

CHOPS does something no other traffic-builder does - he fits seamlessly into an existing booth, using up just a small footprint of space, yet his presence leads the entire team, drawing people in and extending a welcome hand of support to people who have traveled from far away. He also knows how to say those two words every customer wants to hear - "Thank you," and knows exactly when to say them.

Here is what happens when an attendee sees a booth where CHOPS is used as a traffic builder:

From a distance, the tradeshow attendee sees a bright image and hears a man or woman's voice, speaking in a casual tone to a small but growing group who have gathered in front of the video display. The video display could be as small as a computer monitor or as large as a nine-cube video wall, or maybe even a curtain of water, raining and glistening in the lights. The booth's structural design accomodates the video display with a consistent, well-finished look that is very appealing.

Attendees are laughing and shaking their heads. No one has ever had this type of experience before - talking with a 3D cartoon character on a video screen and having it talk back, just like a real person. They remember seeing characters who look like this from some of their favorite cartoons, but how could these cartoons actually see and hear, and make sense? The voices are clear and lifelike, and so is the mouth and lip sync on the characters.

In some cases, the round Bubble Screen comes alive with a funny comedian's glib remark, or with the smooth probing of an expert psychologist who appears to be a virtual character. "Pay no attention to the man behind the curtain," someone calls out. "Exactly," says the character - CHOPS.

Within seconds, CHOPS has singled out one of the people in the front of the group. "Where do you come in from, Bill?" he asks. "What is probably the most important thing you want to know, from this tradeshow?" "If I could put you in the hands of our best person to help you with that question, would that be worthwhile to you?" And then, he says, "Our company supports people who are in our industry with the best ways to ..... and they've made me the "Head of the Company" here at the booth."

The crowd eats it up, and of course, the sales staff is right there, ready to take CHOPS' new friends off to see a demo or give them personal attention. Most often, the attendees spend 10 to 15 minutes in the booth, and then the sales person, who has recorded their contact info and even made an apppointment for a follow-up, says "Let me show you the Man Behind the Curtain."

In doing so, they let the attendee in on their "secret weapon" - CHOPS performing from inside a small control booth, wearing his face tracker and viewing the front aisle via his "spy" monitor.

Each time CHOPS engages another person, another sales or booth staff comes forward to take the next step, leding the attendee right into the booth. Even the busiest attendees find it hard to resist this combination after a day or so. And at the end of the day, the sales reps gather around the performer in amazement as he staggers from the booth, tired but energized by support he gets back from them.

When Attendees Come Back the Second Day and Bring Their Friends -

  • By the second day, there is quite a buzz around the booth and fellow exhibitors are the first to show up, welcoming CHOPS back to work. It's not unusual for neighboring booths to stop by and thank him for drawing the show's crowds to their vicinity as well. In some cases, CHOPS can remember the names of a few of the people he saw the day before. CHOPS is also very good at running demos and hosting games in the booth, which have a lot of impact because people are gathering and having a good time trying to win those valuable prizes.

  • The best part is that CHOPS continues to pull in booth visitors all day, and can also help manage the distribution of give-aways, gifts and lead-gathering. He commonly invites people to complete the lead cards in order to get the gifts, and can have some success screening out those who are not really qualified customers (if you know what we mean). The results are incredible.

  • If a reporter from a TV station or newspaper should come by, CHOPS is immediately ready for an on-camera interview. That has happened at least ten times in the past few years of performing, because the media is also attracted to this new and different persona, who just happens to look great without make-up or wardrobe. And some reporters wonder how soon it will be before their jobs are taken by our virtual characters.

The tradeshow manager's worries about having a successful booth just melt away. The booth sales staff observes that the very gentle, respectful, professional way CHOPS speaks to their customers creates a willingness to talk about their important needs. They know that each day will be an opportunity to meet just the right person or client, and the time goes by much faster when they feel more effective.

Sure, all sales people have very important things on their mind, but the last thing they will tolerate is a poorly functioning booth full of people who just waste their time. They want measurable results as much as everyone does.

But, please, check it out. Here are a few professionals in the tradeshow industry who have recently used CHOPS in their booths.

Read what my valuable clients had to say by clicking here:

If you are ready to turn to the expert traffic builder, a person whose only reason for working is to help you get attention and reach your tradeshow marketing goals -

If you welcome the personal attention and custom preparation and planning, I will be glad to serve you personally.

If you want to work with the leader who will take you to a greater result, a greater happiness, a greater profit -

Contact me today - I will be your personal guide to greatly improving your tradeshow experience, perhaps even creating your "Dream" booth!