The RetroLite
shown above is one of our favorite solutions to big
screen issues, when you need to get up to 60 inches
wide and eye level to those walking by your booth. With this unit, the CHOPS audience can be as much as
10 to 20 feet away, and still interact comfortably
with the characters. It has people-stopping power because
of its brightness and clarity.
And now there
are a variety of wide screen plasma displays available
through AV rental companies all around the country.
The plasma screens are thin, typically just a few inches,
and can be mounted, flown or attached to just about
anything. In the past, the 42-in. diagonal screen was
the largest available, but now 60-in. screen are turning
up everywhere. For character work, they can easily
be mounted on one side, in portrait mode, and we adjust
the character to fit the dimensions. Any HD or TV format
is suitable.
 For
very large screens, LED panels like the ones used on
the Las Vegas
strip (outside) can be rented, and video walls are
still effective on the tradeshow floor, where people
are standing close to the screen. The main issues are
clarity, brightness under the ambient lighting and
resolution.
These new
video display screens seem to be most effective for
interacting with small groups, and in all situations, the graphics are striking. The Retrolite's projector
handles high res XGA images, so we can run our output
at its best quality, without converting it to video
output. But since we have the choice, we can also display
s-video signals coming from our switcher, where we
can overlay the character on top of another video source
such as a tape deck, and bring it up on the screen.
We learned
one interesting thing about using the mid-sized video
screens on the tradeshow floor that is worth remembering.
When the color of the aisle carpet and the color of
our booth carpet contrasted strongly, people would
stand at the edge or border where the two colors met.
Very few would cross this imaginary line on the floor,
no matter how much we coaxed them or encouraged them.
So if you plan to use a plasma screen or Retrolite
in your booth with CHOPS, when you order carpet that
matches the aisle carpet colors, CHOPS will be more
effective.
 If
you wish, we will put the entire AV package together,
using the services of local (if possible) AV rental
companies and staging companies. Over the years, we've
worked right along side them in major convention cities
all around the US and some international cities. We
can handle the AV rental end on your behalf, assisting
with set-up and operation, reducing the need for I&D
labor or a technician, in some cases.
RetroLite
is a trademark of Spectrum Video Corp.
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