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Modern Videowalls Complete the Big Picture

The traditional standard of big booths, the videowall, is undergoing some fundamental changes as well. The walls serve exhibitors well because they aren't affected by the bright overhead lights of the tradeshow floor, and they use very little floorspace, relative to their size. Just remember, it's a BIG image.




Where There's a Wall, There's a Way

A videowall is a large display that is usually constructed of nine or more smaller video cubes. In some cases, they can be very thin and exceedingly bright, due to new options in LEDs and plasma screens. Generally, with our characters, the smaller the mullions are (those lines between the cubes), the better image and experience you have.

An exhibitor who wants a videowall that's 10-20 feet tall is usually looking at an option that starts around $15,000 and goes up. Walls are often costly to ship, install and dismantle, and until a few years ago, were very tricky to set up just right. No one wanted one cube that wasn't the same color as the rest of them, and on some walls, 16-20 cubes are used.

We are ready to get in there and work with any AV house who brings in a videowall, as we've done in a few cases. The wall usually has to be erected before we can setup our gear, so we've seen quite a few different types of systems. All of them are slightly different from each other, and the applications are slightly different as well. We provide our expertise and can assist you in selecting the appropriate system if you feel like you are in over your head.

With the GVC theaterwall shown here (at TS2 in Chicago), you can set it up in a 10x10 booth against a wall, and still have room for CHOPS along side. Sure it was cramped, but what an attractive display! The wall itself is only two feet deep, so everything can sit behind the midpoint of the booth, giving you room for a chair and podium on one corner. The image on the wall was seven feet wide by about six feet high, when four cubes are used.

We've even used a single videocube before, with great results. Videowalls are often available locally, in the city of the show, can ship in just a few crates, and can be setup in a couple of hours. Some videowall companies have units stored in several large cities, so there's a chance your shipping charges could be across town, instead of across country.

Innovation in videowalls is moving rapidly and we'd be happy to investigate the "latest and greatest" for your next tradeshow project.

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