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Case Study: CHOPS' $5,000 Virtual Vault

Leads Pour in With Virtual Vault

What tradeshow give-away is more exciting than the chance to win $5,000, even if the odds are one-in-a-million? CHOPS and Security Bob generate big leads at Reed's Fun Expo, as you can see from our story below.



Everyone has a lucky number, right?

Check out this Flash Video from the show!

The chance to win a $5,000 prize will attract hundreds of people to a tradeshow booth, especially when CHOPS, an interactive virtual character, is the MC of the contest.

Pioneer performance animation artist Gary Jesch, who calls himself the “Digital Puppeteer,” put this idea to the test at Fun Expo in Las Vegas, and collected more than 600 qualified leads a day, while delivering his marketing message to attendees waiting in line to play. Show attendees were given a chance to enter their lucky numbers into an electronic lock-box supplied by SCA Promotions. The “Virtual Vault” (CHOPS’ name for it) is also known as the “Visible Vault” (TM SCA Promotions), and it contains a grand prize that can only be won by the person who enters the correct five or six-digit code number.

When a customer cracks the code, SCA pays the grand prize, not the exhibitor. The fee for the vault is actually an insurance premium calculated by SCA’s managers based on the approximate number of tries, the value of the prize and the number of digits in the code (1 in 99,999 or 999,999 odds). The vault features a programmable digital display and clear sides, so that people can see the valuable prize inside. It measures about a foot square by nine inches wide and can easily be shipped via Fed EX in its own shipping case. At the end of the show day, it can be taken out of the booth easily.

Jesch performed as CHOPS, talking about the prize on his PA system to attract people, who then interacted with his character at the edge of the booth. He also had two assistants, one dressed up as a security guard to supervise people putting their numbers in, and the other to record leads on the lead recording device. Only those who “qualified” were allowed to try, and in three days, no one came up with the winning number. At the end of the show, Jesch opened up an envelope containing the correct number and demonstrated that the vault would open correctly if that number was used.

“It was fun, easy to use and affordable,” Jesch said. “People were using all kinds of strategies for coming up with their lucky numbers. And showing the prize inside helped me attract them to the booth.” As far as qualified leads are concerned, the exhibitor can choose who can or can’t play, excluding other exhibitors or sales people, etc. The exhibitor can also decide how many tries a person can have, and CHOPS and the “security guard” can help enforce that.

CHOPS’ Live Animation also offers another promotional product by SCA, the Twister – an inflatable chamber filled with coupons or money. An attendee steps inside and the fans come on, letting the contestant try to grab as much paper as he can. After about 30 seconds, the attendee comes out and counts his or her winnings. Valuable prizes secured by SCA can be offered with this fun experience as well.

These are just a couple of the interactive contests and amusements offered by Live Animation to increase the excitement level in a tradeshow booth or at a special event, in conjunction with our virtual characters. These can be obtained directly from the providers (please mention our name!) or we can include them in our package when you book one of our shows for a tradeshow or company meeting.

To Visit SCA Promotions' website, CLICK HERE

Another company we work with, carries a full line of virtual reality experiences to use as traffic builders in conjunction with CHOPS or a virtual character as MC. Absolute Amusements can provide virtual surfers, snowboarders, golfers, racers, skiers, jet pilots, football players, batting, putting, basketball and trap shooting, among others. For a huge impact in the booth, check out the "Big Bertha" slot mahine, and use CHOPS to get the brand message out while people are waiting in line to play it.

For more information on this type of amusements, CLICK HERE

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