Using The Chops Factor For Visual Storytelling And Powerful Presentations
Imagine telling your own engaging visual story using live animation.
Digital Puppeteer Gary Jesch can jazz up a corporate meeting like no one else, using a combination of high-tech presentation tools in the hands of skilled AV professionals. His production design is the key to delivering something special, but with cost-savings from a reduction in equipment and staff.
Here's a powerful combination: interactive virtual characters, digital surround-sound audio, a futuristic projection/media server system to display them, plus a dazzling script that tells a memorable story - the professional craft of "visual storytelling."
When it comes to presentations, everyone wants to come up with someone new, that no one has seen.
Our solution: custom-designed, real-time, computer-animated presentations that use the absolute latest technology in several disciplines, including 3D animation, graphics, lighting, sound, video projection, web casting, and multimedia. The presentation vehicle is the best it has ever been - with high-res displays, HD video, better projectors and flat screen displays. The technological experience has caught up with the vision.
The issue at the edge of our customers' vision is how to do something really different and interactive, without running into heavy video production charges in the beginning or AV staging costs at the event itself, and how to get measurable results that will be meaningful after the show is over. Something that uses social media to attract attention and engage prospective customers, with video would help.
The meeting planner's pain: She can't find anything new for her next meeting. She wants something high-tech with loads of video, something that can tell a story, something that will appeal to young and old, something that will deliver her message in an unforgettable way, something that will get people talking and remembering.
The trade show manager's pain: Results from his tradeshow marketing have been dismal, his company puts out a set of products that are plain and boring, and his competitor is exhibiting right across the aisle. He wants something that will reverse all of these problems with a single, compact solution that is creative and different. He wants a solution that will both drive and sustain booth traffic. He wants to engage his prospects in conversations with his sales people from the very beginning.
The corporate trainer's pain: They have tried webinars, but, so far, they are full of problems - too small, too hard to work, too boring to catch and hold the audience's interest, too few measurable results. They want something that will reach all their many employees via the web, at a whole different level. They want to make their next webinar fun and unusual, and more interactive, but they want to gather specific information about all of those who attend in the process.
The brand manager's pain: Her marketing department has been working for the past year to improve recognition of the brand, using advertising, public relations, an expensive web site, and still no change in market share. The customers like the brand and she wants them to love it, like she does. She wants her brand to be something special, trusted and in demand. She wants to personify and personalize the experience for her customers.
THE 21ST CENTURY SOLUTION
The most exciting current idea for a CHOPS Factor solution is a custom-designed presentation at the meeting, that is also offered as a live web cast show or webinar presentation, simultaneously. This show has many interesting and unusual features for both its in-person audience and those who are watching from their computers via the Internet. The show, while educational and informative, is highly entertaining as well, using the latest techniques in digital video, surround sound and interactivity with both audiences, in real-time. For starters, the presentation is hosted by a virtual character who can apparently see and hear everything just like a real person, introducing speakers, polling the audiences and adding elements of awe, mystery and comic relief. Audiences can even put on their 3D glasses and see the character move around in front of the screen, on a 3D set that is built by artists to take them to another place in virtual reality or perhaps even augmented reality, using phones or iPads.
CHOPS shown on left, performing at the Washington D.C. Hilton for CUNA (Credit Union National Affiliates) Jan. 2003
Additionally, a new video projection system is running, with a swiveling projector shooting the character's image and other video and graphic content all around the room. People are looking at the stage, then the ceiling, then the walls on the sides, trying to keep up with the movement of the incredible moving pictures - video collages of layered graphics, shimmering screens and other carefully designed, emotion-provoking images.
The surround sound system gives the impression of the character's voice following him as he moves from place to place, with additional layers of rhythmic beats and sound samples woven together to fit the pictures. The audience gets a strange sensation as a one-of-a-kind sound projector sweeps across the room, riveting their attention to the show.
Show producers who have seen something like this in the past would expect to walk backstage and see a four or five person team, sitting in the dark, operating tape decks, computers, listening on headphones at benches stacked high with production hardware. But the backstage area is empty. Instead, there is only the usual sound guy, a lighting/media server guy and a Digital Puppeteer in a control booth in the back of the audience. The puppeteer has designed and programmed the entire show himself, and will perform it with the help of his sound and lighting technicians, and no others.
THE ECONOMICS OF THIS SPECIAL PROJECT
For each show day, you would pay the the Digital Puppeteer portion, a portion for the Catalyst Projector, show controller and technician, plus the normal fees for the sound systems and one or two technicians you'd normally have at the show. A custom-created character would add another chunk. Travel expenses for two, and air cargo, hotel, etc., are not included.
Of course, the budget for the show is intentionally missing the costs and travel expenses of five or six more skilled stage techs, video guys, technical directors and stage managers, as well as the AV equipment, which has been replaced by a single computer media server connected to the lighting console. And the multiple projectors and scaffolding needed for rear projection at thousands of dollars a day, are gone, now replaced by a single, new pivoting projector with built-in image correction, lighting special effects and a full library of incredible digital video clips.
There are no video production costs, either. The fee includes all of the show's video content, except programs furnished by the client or material prepared at the client's special request. The show's design does include a variety of themes and places for the corporate brand to be displayed.
And for an additional fee depending on the size of the online audience, the Digital Puppeteer brings in a person to handle the live webinar technology in harmony with the virtual character and video show, so that the whole thing can be watched as it happens, via the Web, with all the attendees registering in advance, so they can ask questions, participate in audience polling and interact, even though they might be on the other side of the world, or at a computer across the street. And they get the video of the virtual character, as well as any slide graphics, etc., at the same time as the live audience does. That means they can participate in a game show or a training program, which can then be archived on the server for several months later, and accessed by computer as needed.
CHOPS currently appears in live webinars, online meetings and webcasts, presented by web conference provider Console Call, with animation and graphics, instantly, using webcam technology.
The vision means better, more entertaining, interactive shows with more unusual things going on, with more measurable results, at a price that is overall less than the normal boring meeting environment with all its analog equipment and technical personnel.
The CHOPS Factor means more entertainment and memorability for corporate special events, at a substantially lower price, with the extra bonus of web casting to audiences who would normally be unavailable to attend.